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Madrid, Spain, 2024

David De Gea, F8

We partnered with brand to select a new global ambassador and shape a compelling brand narrative for the next two years. Once the world’s most valuable goalkeeper, David de Gea continues to build on his legendary career. With his outstanding personal image and strong social media influence, we crafted a sleek and captivating film to enhance the brand’s impact.

The film features a brand-new Ferrari speeding down the highway, driven by de Gea himself—presenting a bold and reliable persona that leaves a lasting impression.

55M

Social media exposure

28%

Increase in brand value

12%

Increase in sales impact

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